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Over 94.57% of the enterprises in Pakistan have been affected in some form by the ongoing coronavirus outbreak or due to lock-down. Local Paint (Wall Paint) Companies have faced a drastic decrease in their sales as it is solely dependent on their physical stores. From the consumer’s perspective, people have faced difficulty in choosing the right paint color resulting in differences between the finished paint and their expectation. This gap leads to the wastage of resources.
Name : Maha Anjum
City : Karachi
University : Jinnah University for Women