The startup aims to address challenges prevalent in the hospitality and tourism industry, particularly in regions like Pakistan with lower digital literacy. It seeks to replace manual reservation methods prone to issues like overbooking and data loss with a comprehensive digital solution. The proposed app will not only facilitate reservations but also offer property and accounting management features. It adopts a freemium model, targeting a 3% market share within the initial 3 years, with an aim to convert 5% of users into paying customers.